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  • 3 Strategies to Adopt Social Media and Digital Marketing Strategy

    By Maddison Elder 2nd December 2025

    In today’s digital landscape, incorporating social media and online marketing strategies is not just advantageous but absolutely essential. Significant hours engaging with digital platforms daily; therefore, neglecting an online presence means missing out on valuable opportunities for connection. Digital marketing allows targeted outreach to the right audiences, tests effective strategies, and delivers measurable results, replacing guesswork with data-backed insights. Social media enhances these efforts by building trust, showcasing personality, and enabling authentic interactions with followers. Together, these elements boost brand visibility, relatability, and competitiveness. To grow successfully in 2025, maintaining an active online presence is crucial.

    1.Power of Hype

          How does hype positively impact brands? Hype create an overall buzz about the company, product or service. Therefore, increasing the reach of the company and expanding its target audience at an increased rate. (Ignite Search, 2025)

          Benefits of Hype

          1. Brand Visibility
          2. Engagement Growth
          3. Driving Immediate Action
          4. Targeting New Audiences (Demographics)

          2. Select a Target Audience

          Identifying a target audience is paramount for your marketing straegy as ‘$37 billion is wasted on marketing campaigns and ads that fail to engage target audience every year’ (Perry. L, 2025). Therefore you NEED to apply a Audience Person with the following:

          • Demographics
          • Location
          • Psychographics
          • Goals & Needs
          • Buying Behaviour
          • Brand Relationship

          3. Not having Quality Content

          Prioritising quality over quantity is essential in social media marketing, as it is important tos or services at the highest achievable standard. ‘Approximately 60% of all content produced by brands is considered poor, irrelevant, and ineffective’ (Marketing Week, 2017). Additionally, around 84% of surveyed participants anticipate that brands will generate high-quality content (Marketing Week, 2017). promote product

          Why is it Important?

          • Growth of Engagement
          • First Impressions
          • Building Trust
          • Boots SEO
          • Encouraging purchases
          • Consistency throughout the brand
          • Brand Identity
          • Long term Growth & Goals

          In summary, the mastery of hype, a thorough understanding of one’s audience, and the developmentute the fundamental principles of digital marketing. By effectively executing these elements, your brand is positioned to experience accelerated growth, increased visibility, and sustained competitiveness in the online landscape. of high-quality content constit

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        1. What is Mobile Marketing? A Guide for Marketers.

          By Maddison Elder 28/11/25

          Why Implement Mobile Marketing?
          Mobile marketing has become an essential component of any modern promotional strategy. As mobile device usage continues to surge, businesses must adapt their marketing efforts to meet consumers where they spend most of their time. Investing in mobile-focused strategies allows companies to stay competitive, increase visibility, and create more personalised, seamless customer experiences.

          As a large part of the internet users are using mobile internet, with ‘enormouse 92.6%,’ (Kemp. Sl, 2021) and only ‘69% of marketing organisations use mobile channels.’ (Salesforces, 2022)

          How is Mobile Marketing Different?

          • It is personal to each individual/ device
          • Interactive/ Engaging
          • Time Relevant – needs it now
          • No restrictions on location – as searches can be made from anywhere.
          • Mobile Apps – different layouts and uses from a search engine or desktop layout.

          What Mobile Marketing Tools shound you use?

          • Mobile Ads
          • Mobile Coupons
          • Mobile Websites
          • Mobile Apps
          • Location – Based Mobile Marketing
          • Mobile Payments
          • SMS

          Mobile Ads

          An ad that displays on mobile devices through mobile apps and search engines within the devices.

          Mobile Coupons

          Digital coupon codes, vouchers, discount codes, promotional materials, promoting consumers to purchase with an extended discount.

          Mobile Websites

          Mobile Website vs Desktop websites are dsigned differently, as mobile websites are designed for a smaller screen size, therefore have more of a user friendly setting for mobile device users.

          Mobile Applications

          A software more frenqtually referred to as an ‘App’ is created for a mobile device that is like a website design, therefore for the smaller screen, however it more developed into a software purchased in the app store of the device.

          Location Based Mobile Marketing

          Using geo-positioning data-based software, the location-based mobile marketing focuses on alerting users when they are in a specific place, such as a travel app or a restaurant location app.

          Mobile Payments

          Trasactions that occur through a mobile device such as apple pay, PayPal, google wallet, or just yuor credit card attached to your mobile device.

          Tactics for Mobile Marketing Strategies that need to be identified.

          • Campaign Objectives
          • Target Audience
          • Campaign Duration & Budgeting
          • Content Development
          • Campaign Execution
          • Evaluate Campaign Performance

          Conclusion

          Therefore, in the work of marketing, Mobile marketing is a crucial part of the growth and success of a company due to the target audience and generation of today, as more individuals and companies are frequently on their mobile devices than ever before.

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        2. STRATEGIES TO INCREASE TRAFFIC ON YOUR WEBSITE

          By Maddison Elder, November 12th 2025

          1. What is SEM?

          One of the most important techniques/components of growing online. Search marketing is an essential process that drives traffic and visibility from search engines through both paid and unpaid methods we will explore throughout this article.

          3 Components of a Search Engine:

          • Crawler (also known as ‘bot’ or ‘spider’
          • Index (eg. a massive database)
          • Query processor (returns a search engine results page (SERP) after querying the index.

          Examples: Google, AOL, Ask, Yahoo, DuckDuckGo, Google, Baidu, WolframAlpha, Bing

          2. What is SEO?

          SEO is important as it is a set of practices made to improve posiiton and visibility of your website in organic search results. This is a fundamental process for improving the quanitity of traffic that will flow through your websites and the position that your website will land on the search engine.

          Steps for SEO Fitness

          1. Goals: Make your goals
          2. Keywords: highlight keywords that will you use.
          3. On-page SEO: get your website to ‘speak Google’
          4. Content Marketing: Content creation targeted for Search Engines and humans.
          5. Off- Page SEO: build links, leverage social media and go local.
          6. Metrics: Measure and analyse results.
          7. Learn: Analyse all the above.

          SEO Approaches

          1. On- Page SEO: identifying keywords, links which will be optimal to improve SERP.
          2. Off-Page SEO: Outside actions outside of your website. Eg. Prmotions, influencer postings
          3. Technical SEO: Internal actions within the website. Eg cosing, speed, indexing.

          3. Importance of PPC

          PPC = Pay per click

          PPC is a crucial strategy in providing new traffic into your webstie, as it can be applied in your budget, however would garatee new interactions, and can be targeted to your specific audience, that would be the ideal consumers for your webstie.

          PPC can be used to drive your website higher in the desired search engine, therefore promoting your website to more people instead of earning your clicks by the ‘SEO Approaches’ with Google being approximately 90% of the digital advertising market.

          4. Web Analytics

          The last component to maximising traffic on your page or website is adopting a good web analytics strategy, where it is crucial way to decuce the story behind the data, gain insghts, and increase business performance.

          Benefits of Web Analytics

          • Identifing the target audience
          • Conversion Challenges
          • Consumers likes and dislikes
          • Increase consumer experience.

          Examples: google analytics, adobe analytics, kissmetics, facebook insights.

          By using analytics it views what you are doing correctly and not correctly. As it depicts a profile of the target audience and what they want from your service, therefore resulting in what you need to change to continue growth within your page.

          Conclusion

          By adopting these 4 techniques, you will drive your page or website towards the optimal growth you desire, increasing traffic and potential sales or clients if that is your goal.

        3. Why you NEED to adopt Digital Consumers, Communities & Influencers into your Marketing Strategy

          By Maddison Elder 14th October 2025

          Introduction

          In today’s digital age, companies stay competitive by understanding digital consumers, online communities, and influencer partnerships. These elements shape how they communicate, market, and grow online, improving brand awareness, engagement, and customer loyalty.

          Digital Consumers

          Digital consumers are vital to your marketing strategy as these individuals or groups provide reasons to stay updated with the latest communication channels consumers are using. For example, keeping up with TikTok business accounts or ads is crucial in modern times, as TikTok has an average of 2.2 billion monthly visits. These consumers interact with and discover businesses on multiple platforms, thereby boosting your business’stead of focusing solely on the offline consumer who requires your business’s engagement offline, prioritise morections. engagement. Ins in-store intera

          Online Communities

          Online communities consist of individuals who congregate or participate for a specific purpose or service. This may be hosted on their own platform or on commonly used platforms such as Facebook or LinkedIn, where members discuss issues, questions, and experiences related to the same product or service.

          Benefits of Communties

          • Customer Loyalty Growth
          • Great Customer Value
          • Postive Customer Satisfaction
          • Obtaining Feedback from Consumers

          Types of Online Communities (Khoros (2021))

          • Brand Communities
          • Support Communities
          • Social Communites
          • Action Communities
          • Learning Communities
          • Networking Communities

          Influencer Collaborations

          Why is influencer collaboration essential for expanding your brand and reaching a broader consumer base through digital platforms? According to industry data, ‘89% of marketers affirm that it performs as well as or better than alternative marketing channels.’ This efficacy stems from the high quality and trust established with consumers, which consequently enhances business outcomes, surpassing the impact of posting on platforms such as Instagram or LinkedIn. How do consumers quickly become aware of your brand? Often, this occurs through exposure via an influencer whom they already follow and trust. As the ‘influencer marketing industry is expected to reach $24 billion by the end of 2024.’ Therefore promoting all marketer to apply this strategy ue to the increase of the trend.

          Types of Influencers

          • Mircro Influencers
          • Celebrity Influencers
          • Blog Influencers
          • Social Media Infuencers
          • Key Opinion Leaders

          By researching on google, social media, referrals, blogs, infleuncer softwares, and talent agencies the types of influencers that are tailored to reach your target audience can be found.

          Conclusion

          In summary, understanding digital consumers, fostering online communities, and building strong influencer collaborations are vital for a successful digital marketing strategy. These elements help businesses stay relevant by creating connections, boosting engagement, and building trust. By adopting these strategies, brands can reach broader audiences, foster loyalty, competitive edge in today’s digital landscape.

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        4. 6 Most Important Tips that are Crucial for Successful Social Media Marketing

          By Maddison Elder, 6th October 2025

          In marketing a business, it is crucial to apply social media and content creation into your marketing strategy and routine. However, these 6 Tips will assist in benefiting you and your company for long-term growth.

          1. Platform Choice

          Social media marketing is beneficial for reaching a wider target audience, enhancing customer satisfaction, and gaining insights into consumer behaviour, as analytics are available on these platforms. Therefore, the initial step in social media marketing is creating specific types of content tailored for particular platforms, which is essential for maximising the platform’s effectiveness and the business’s audience reach.

          Types of Platform Zones

          • Social Community – Sharing, Socialising and Conversing (Facebook, Twitter, LinkedIn)
          • Social Publishing – Editorial, Commercial (YouTube, Intagram, TikTok)
          • Social Commerce – Service, Retailing. Sales (Facebook Marketplace. ApplePay)
          • Social Entertainment – Music, Art, Creativity (TikTok, Twitch)

          2. What is the businesses goal?

          Setting aside time to review the overall goal for your company is essential for developing the right strategy to reach its maximum potential. Tailoring this goal specifically for social media will boost the company’s social media marketing effectiveness.

          3. Planning your content

          Planning your content in advance is essential, as consistently uploading content and effectively propriate target audience are vital for success in social media. This approach fosters increased engagement for your business when the content is thoughtfully crafted and customised to your consumers. As well as, planning content that is right for the spcecific platforms, like mentioned in ‘1’.

          4. Engaging with YOUR audience.

          Once content is published to your chosen platforms, you DO NOT STOP there. This next step is crucial for your consumers to form a positive or negative perspective on your business. This can be achieved by monitoring your social media platforms daily. Quick responses to comments or DMs on your platforms increase the likelihood of a positive perspective from your consumers about your product or service.

          5. Tracking your Posts

          KPIs and analytics is paramount for the long term growth of your business. See below on how you can do this.

          • Track how many people are clicking on your post
          • Amount of people that are clicking onto your profile from your post.
          • Are your overall goals being reached?
          • Do you need to change your content to be able to reach your goal?

          6. Think about Advertising

          Ensure to include advisting theroughout your platforms targeting your optimal audience.

          Benefits include:

          • Cost Effective
          • Reaching specific audience as consumers on social media share details about themselves, which can then benefit the business is targeting the right demographic and lifestyle consumers that are necessary.
          • Visuals – Customisable and can engage the audience by images and videos.
          • Easy Engagement – Fewer words and an easy way to get the consumer to access your account or website.

          See further details at: https://www.wordstream.com/blog/ws/2022/07/18/social-media-advertising

          Baluch, A. (2024). Social Media Marketing in 2023: the Ultimate Guide. [online] Forbes. Available at: https://www.forbes.com/advisor/business/social-media-marketing/.

          Sprout Social (2025). How to Build Your Social Media Marketing Strategy. [online] Sprout Social. Available at: https://sproutsocial.com/insights/social-media-marketing-strategy/.

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