By Maddison Elder 28/11/25
Why Implement Mobile Marketing?
Mobile marketing has become an essential component of any modern promotional strategy. As mobile device usage continues to surge, businesses must adapt their marketing efforts to meet consumers where they spend most of their time. Investing in mobile-focused strategies allows companies to stay competitive, increase visibility, and create more personalised, seamless customer experiences.
As a large part of the internet users are using mobile internet, with ‘enormouse 92.6%,’ (Kemp. Sl, 2021) and only ‘69% of marketing organisations use mobile channels.’ (Salesforces, 2022)
How is Mobile Marketing Different?
- It is personal to each individual/ device
- Interactive/ Engaging
- Time Relevant – needs it now
- No restrictions on location – as searches can be made from anywhere.
- Mobile Apps – different layouts and uses from a search engine or desktop layout.
What Mobile Marketing Tools shound you use?
- Mobile Ads
- Mobile Coupons
- Mobile Websites
- Mobile Apps
- Location – Based Mobile Marketing
- Mobile Payments
- SMS
Mobile Ads
An ad that displays on mobile devices through mobile apps and search engines within the devices.
Mobile Coupons
Digital coupon codes, vouchers, discount codes, promotional materials, promoting consumers to purchase with an extended discount.
Mobile Websites
Mobile Website vs Desktop websites are dsigned differently, as mobile websites are designed for a smaller screen size, therefore have more of a user friendly setting for mobile device users.
Mobile Applications
A software more frenqtually referred to as an ‘App’ is created for a mobile device that is like a website design, therefore for the smaller screen, however it more developed into a software purchased in the app store of the device.
Location Based Mobile Marketing
Using geo-positioning data-based software, the location-based mobile marketing focuses on alerting users when they are in a specific place, such as a travel app or a restaurant location app.
Mobile Payments
Trasactions that occur through a mobile device such as apple pay, PayPal, google wallet, or just yuor credit card attached to your mobile device.
Tactics for Mobile Marketing Strategies that need to be identified.
- Campaign Objectives
- Target Audience
- Campaign Duration & Budgeting
- Content Development
- Campaign Execution
- Evaluate Campaign Performance
Conclusion
Therefore, in the work of marketing, Mobile marketing is a crucial part of the growth and success of a company due to the target audience and generation of today, as more individuals and companies are frequently on their mobile devices than ever before.
- Kemp, S. (2021). Digital 2021: the latest insights into the ‘state of digital’. [online] We Are Social UK. Available at: https://wearesocial.com/uk/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital/.
- Medeiros, B. (2024). The Essentials of a Modern Mobile Marketing Strategy. [online] SAP Emarsys. Available at: https://emarsys.com/learn/blog/the-essentials-of-a-modern-mobile-marketing-strategy/ [Accessed 4 Dec. 2025].
- Salesforce. (2022). Salesforce. [online] Available at: https://www.salesforce.com/au/marketing/engagement/mobile-marketing/guide/.
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