Digital Marketing Corner

By Maddison Elder 2nd December 2025

In today’s digital landscape, incorporating social media and online marketing strategies is not just advantageous but absolutely essential. Significant hours engaging with digital platforms daily; therefore, neglecting an online presence means missing out on valuable opportunities for connection. Digital marketing allows targeted outreach to the right audiences, tests effective strategies, and delivers measurable results, replacing guesswork with data-backed insights. Social media enhances these efforts by building trust, showcasing personality, and enabling authentic interactions with followers. Together, these elements boost brand visibility, relatability, and competitiveness. To grow successfully in 2025, maintaining an active online presence is crucial.

1.Power of Hype

How does hype positively impact brands? Hype create an overall buzz about the company, product or service. Therefore, increasing the reach of the company and expanding its target audience at an increased rate. (Ignite Search, 2025)

Benefits of Hype

1. Brand Visibility
2. Engagement Growth
3. Driving Immediate Action
4. Targeting New Audiences (Demographics)

2. Select a Target Audience

Identifying a target audience is paramount for your marketing straegy as ‘$37 billion is wasted on marketing campaigns and ads that fail to engage target audience every year’ (Perry. L, 2025). Therefore you NEED to apply a Audience Person with the following:

• Demographics
• Location
• Psychographics
• Goals & Needs
• Buying Behaviour
• Brand Relationship

3. Not having Quality Content

Prioritising quality over quantity is essential in social media marketing, as it is important tos or services at the highest achievable standard. ‘Approximately 60% of all content produced by brands is considered poor, irrelevant, and ineffective’ (Marketing Week, 2017). Additionally, around 84% of surveyed participants anticipate that brands will generate high-quality content (Marketing Week, 2017). promote product

Why is it Important?

• Growth of Engagement
• First Impressions
• Building Trust
• Boots SEO
• Encouraging purchases
• Consistency throughout the brand
• Brand Identity
• Long term Growth & Goals

In summary, the mastery of hype, a thorough understanding of one’s audience, and the developmentute the fundamental principles of digital marketing. By effectively executing these elements, your brand is positioned to experience accelerated growth, increased visibility, and sustained competitiveness in the online landscape. of high-quality content constit

• Group, J.M. (2024). The Importance of High-Quality Content for Your Social Media Success | JR Marketing Group. [online] JR Marketing Group |. Available at: https://jrmg.com.au/the-importance-of-high-quality-content-for-your-social-media-success/.

• Ignite Search. (2025). How to Leverage Hype Marketing for Long-Term Success – Ignite Search. [online] Available at: https://www.ignitesearch.com.au/how-to-leverage-hype-marketing-for-long-term-success/.

• Perry, L. (2021). The High Cost Of Not Knowing Your Target Audience. [online] Work It Daily. Available at: https://www.workitdaily.com/cost-not-knowing-target-audience.

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